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| Criterion |  UX Research Empathy Mapping |  Facilitation Consensus Workshop |  UX Design Customer Journey Canvas |  Facilitation Alignment Mapping |
|---|---|---|---|---|
Purposedifferent | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. | When a group needs a solid decision without outvoting individual factions, a Consensus Workshop creates a negotiable common ground. It makes agreement, reservations, and open tensions discussable at the same time. | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable. |
Complexitydifferent | Low | Medium | Medium | Medium |
Timedifferent | 30–60 min | 1-3 h | 1-3 h | 1-2 h |
Participantsdifferent | 4-8 | 5-30 | 3-10 | 4-12 |
Formatsame | Workshop | Workshop | Workshop | Workshop |
Outputdifferent | Empathy Map, Assumptions List, Research Gaps | Consensus Clusters, Theme Titles, Priority Areas | Customer Journey Canvas, Pain Points, Experience Opportunities | Alignment Map, Open Issues, Decision Questions |
Tagsno overlap | SynthesisQualitativeWorkshop | FacilitationConsensusWorkshopAlignment | JourneyCustomerService designCanvas | AlignmentStakeholdersStrategyFacilitation |