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Criterion
Empathy Mapping
UX Research
Empathy Mapping
Paper illustration of a Concept Map with concepts and labelled links
Knowledge Modeling
Concept Mapping
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration for Knowledge Mapping.
Knowledge Modeling
Knowledge Mapping
Purposedifferent
When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.Concept Mapping arranges terms and relationships in a network that makes subject-matter connections tangible. It fits when a topic needs to be understood structurally rather than linearly.When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.Knowledge Mapping makes knowledge, gaps, and transfer paths visible across a field. It fits when expertise should not just exist but also be findable and transferable.
Complexitydifferent
LowMediumLowMedium
Timedifferent
30–60 min1-2 h30–60 min per interview1-3 h
Participantsdifferent
4-81-81 participant per interview3-12
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Empathy Map, Assumptions List, Research GapsConcept Map, Relationship Labels, Knowledge GapsInterview Notes, Themes, Insight SummaryKnowledge Map, Critical Knowledge Areas, Transfer Plan
Tagsno overlap
SynthesisQualitativeWorkshop
KnowledgeConceptsMappingSensemaking
QualitativeResearchCustomerDiscovery
KnowledgeMappingRisk
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