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Criterion
Empathy Mapping
UX Research
Empathy Mapping
Paper illustration showing three sorted card stacks and an open question about a possible group.
UX Research
Card Sorting
Paper illustration of Design Charrette with its method-specific working model.
Innovation
Design Charrette
Purposedifferent
When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations.In a tightly timed design process with many participants, the method pools several lines of thinking in a short time. It brings parallel design energy without letting the discussion tip into endless coordination. This quickly produces solid directions for architecture or space.
Complexitydifferent
LowLowMedium
Timedifferent
30–60 min20-45 minHalber Tag bis mehrere Tage
Participantsdifferent
4-8Based on research question10-50
Formatdifferent
WorkshopWorkshop + asyncWorkshop
Outputdifferent
Empathy Map, Assumptions List, Research GapsContent groups, Label set, IA hypothesesSketches and Concepts, Consolidated Solution Sketch, Prioritized Direction
Tagsno overlap
SynthesisQualitativeWorkshop
Information architectureNavigationStructure
BrainstormingWorkshopCollaborationIdeation
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

A paper-based illustration representing Brainstorming with its core stages and visible working result.
Innovation
Brainstorming
Paper illustration of the Lotus Blossom working structure.
Innovation
Lotus Blossom
Paper illustration of Starbursting with its method-specific working model.
Innovation
Starbursting
Affinity Diagramming
UX Research
Affinity Diagramming