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Criterion
Empathy Mapping
UX Research
Empathy Mapping
Paper illustration showing three sorted card stacks and an open question about a possible group.
UX Research
Card Sorting
Paper illustration of the Consensus Workshop working structure.
Facilitation
Consensus Workshop
Purposedifferent
When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations.When a group needs a solid decision without outvoting individual factions, a Consensus Workshop creates a negotiable common ground. It makes agreement, reservations, and open tensions discussable at the same time.
Complexitydifferent
LowLowMedium
Timedifferent
30–60 min20-45 min1-3 h
Participantsdifferent
4-8Based on research question5-30
Formatdifferent
WorkshopWorkshop + asyncWorkshop
Outputdifferent
Empathy Map, Assumptions List, Research GapsContent groups, Label set, IA hypothesesConsensus Clusters, Theme Titles, Priority Areas
Tagsno overlap
SynthesisQualitativeWorkshop
Information architectureNavigationStructure
FacilitationConsensusWorkshopAlignment
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration for 3-Circle Venn Diagram
Facilitation
3-Circle Venn Diagram
Affinity Diagramming
UX Research
Affinity Diagramming
Paper illustration for Alignment Mapping.
Facilitation
Alignment Mapping
Paper illustration of the Lightning Decision Jam working structure.
Facilitation
Decision Jam