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Criterion
Empathy Mapping
UX Research
Empathy Mapping
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Paper illustration for Risk Storming.
Architecture
Risk Storming
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Purposedifferent
When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first.Helps clarify architecture context, options, and consequences in concrete terms. It organizes technical context, alternatives, and consequences. The result is captured as an Annotated Diagram, a Prioritized Risk List, and an Action Backlog.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.
Complexitydifferent
LowMediumLowHigh
Timedifferent
30–60 min45-60 min60-90 min1-4 Wochen
Participantsdifferent
4-82-84-121-6
Formatdifferent
WorkshopWorkshop + asyncWorkshopAsync
Outputdifferent
Empathy Map, Assumptions List, Research GapsAssumption map, Test backlog, Risk rankingAnnotated Diagram, Prioritized Risk List, Action BacklogExperiment results, Decision log, Learning summary
Tagsno overlap
SynthesisQualitativeWorkshop
AssumptionsRiskExperimentsValidation
RiskArchitectureWorkshopValidation
ExperimentsGrowthAnalyticsValidation
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