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Criterion
Empathy Mapping
UX Research
Empathy Mapping
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Purposedifferent
When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first.DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report.Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it.
Complexitydifferent
LowMediumLowLow
Timedifferent
30–60 min45-60 min1-2 h45-90 min
Participantsdifferent
4-82-82-82-8
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Empathy Map, Assumptions List, Research GapsAssumption map, Test backlog, Risk rankingDIBB document, Belief list, Bet list, Learning reportAssumption List, Critical Assumptions, Learning Plan
Tagsno overlap
SynthesisQualitativeWorkshop
AssumptionsRiskExperimentsValidation
StrategyDecisionAssumptionsHypothesis
AssumptionsRiskDecisionDiscovery
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