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| Criterion |  UX Research Empathy Mapping |  Decision Making Argument Mapping |  UX Research User Interviews |  UX Research Personas |
|---|---|---|---|---|
Purposedifferent | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. | When statements, evidence, and counterarguments get mixed up, a debate quickly loses its structure. Argument Mapping breaks a thesis down into its reasoning and makes visible what it really rests on. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. |
Complexitydifferent | Low | Medium | Low | Medium |
Timedifferent | 30–60 min | 1-3 h | 30–60 min per interview | 1-3 Tage |
Participantsdifferent | 4-8 | 1-8 | 1 participant per interview | Internes Team |
Formatdifferent | Workshop | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Empathy Map, Assumptions List, Research Gaps | Argument Map, Evidence Gaps, Decision Rationale | Interview Notes, Themes, Insight Summary | Persona Profiles, Needs Summary, Scenario Notes |
Tagsno overlap | SynthesisQualitativeWorkshop | SensemakingDecisionRationale | QualitativeResearchCustomerDiscovery | ResearchCustomerSynthesis |