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| Criterion |  UX Research Empathy Mapping |  UX Research Affinity Diagramming |  Product Strategy KPI Tree |
|---|---|---|---|
Purposedifferent | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. | When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list. |
Complexitydifferent | Low | Low | Medium |
Timedifferent | 30–60 min | 45–90 min | 90-180 min initial, dann laufend |
Participantsdifferent | 4-8 | 3-10 | 3-8 |
Formatdifferent | Workshop | Workshop | Workshop + async |
Outputdifferent | Empathy Map, Assumptions List, Research Gaps | Theme clusters, Insight statements, Opportunity areas | KPI Tree, Owner List |
Tagsno overlap | SynthesisQualitativeWorkshop | SynthesisQualitativeRoot cause | MetricsStrategyAlignmentMeasurement |
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