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| Criterion |  UX Research Empathy Mapping |  Growth A/B Testing |  Innovation Design Thinking |  Product Discovery Assumption Mapping |
|---|---|---|---|---|
Purposedifferent | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. |
Complexitydifferent | Low | High | High | Medium |
Timedifferent | 30–60 min | 1-4 Wochen | 1 Tag bis mehrere Wochen | 45-60 min |
Participantsdifferent | 4-8 | 1-6 | 4-10 | 2-8 |
Formatdifferent | Workshop | Async | Workshop | Workshop + async |
Outputdifferent | Empathy Map, Assumptions List, Research Gaps | Experiment results, Decision log, Learning summary | Problem Statement, Prototype, Test Learnings | Assumption map, Test backlog, Risk ranking |
Tagsno overlap | SynthesisQualitativeWorkshop | ExperimentsGrowthAnalyticsValidation | InnovationPrototypeResearch | AssumptionsRiskExperimentsValidation |