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Criterion
Empathy Mapping
UX Research
Empathy Mapping
A3 Problem-Solving workspace showing the question, observations, and next decision.
Operations
A3 Problem Solving
A paper-based illustration representing Service Blueprint with its core stages and visible working result.
UX Design
Service Blueprinting
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Purposedifferent
When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.For a complex deviation with several people involved, the method bundles problem, analysis, and decision onto one page. It creates a shared working space where causes, countermeasures, and follow-up fit together.When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit.When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.
Complexitydifferent
LowMediumHighMedium
Timedifferent
30–60 min45-90 min0.5-2 Tage2-4 h
Participantsdifferent
4-82-56-124-10
Formatdifferent
WorkshopWorkshop + asyncWorkshopWorkshop
Outputdifferent
Empathy Map, Assumptions List, Research GapsA3 Report, Action Plan, Root Cause AnalysisService Blueprint, Fail Points, Ownership MapJourney Map, Pain-point List, Opportunity Backlog
Tagsno overlap
SynthesisQualitativeWorkshop
LeanProblem solvingCoachingOperations
Service designOperationsJourneyBlueprint
JourneyServiceService design
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