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Criterion
Empathy Mapping
UX Research
Empathy Mapping
A3 Problem-Solving workspace showing the question, observations, and next decision.
Operations
A3 Problem Solving
A paper-based illustration representing Customer Journey Canvas with its core stages and visible working result.
UX Design
Customer Journey Canvas
A 5 Whys working surface connects an observable problem with evidenced causes, marked uncertainty and concrete countermeasures with ownership.
Operations
5 Whys
Purposedifferent
When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.For a complex deviation with several people involved, the method bundles problem, analysis, and decision onto one page. It creates a shared working space where causes, countermeasures, and follow-up fit together.When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear.For a single, hard-to-explain deviation, the method exposes the causal chain behind the visible symptom. It keeps the cause open until a controllable condition emerges instead of a mere description.
Complexitydifferent
LowMediumMediumLow
Timedifferent
30–60 min45-90 min1-3 h15-30 min
Participantsdifferent
4-82-53-102-6
Formatdifferent
WorkshopWorkshop + asyncWorkshopWorkshop
Outputdifferent
Empathy Map, Assumptions List, Research GapsA3 Report, Action Plan, Root Cause AnalysisCustomer Journey Canvas, Pain Points, Experience OpportunitiesRoot cause notes, Countermeasures
Tagsno overlap
SynthesisQualitativeWorkshop
LeanProblem solvingCoachingOperations
JourneyCustomerService designCanvas
Root causeIncidentLeanProblem solving
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