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| Criterion | ![]() Decision Making Eisenhower Matrix | ![]() UX Research User Interviews | ![]() Product Discovery Opportunity Interview | ![]() Product Discovery Opportunity Scoring |
|---|---|---|---|---|
Purposedifferent | It separates true priorities from noise so it becomes clear what should be done now, scheduled, delegated, or dropped. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. | When opportunities need ranking by their effect, it makes importance and satisfaction directly comparable. It separates problem, assumption, solution, and evidence. The result is captured as an opportunity-score table and top outcomes. |
Complexitydifferent | Low | Low | Medium | Medium |
Timedifferent | 15-30 min | 30–60 min per interview | 30-60 min je Interview | 60-120 min |
Participantsdifferent | 1-6 | 1 participant per interview | 5-12 Interviews | 3-6 |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Eisenhower Matrix, Action List, Delegation Notes | Interview Notes, Themes, Insight Summary | Interview Notes, Opportunity Themes, Customer Quotes | Opportunity Score Table, Top Outcomes |
Tagsno overlap | PrioritizationFocusTasks | QualitativeResearchCustomerDiscovery | DiscoveryInterviewsOpportunityCustomer | PrioritizationDiscoveryOutcomesNeeds |



