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Criterion
Paper illustration of a four-quadrant grid with tasks sorted by importance and urgency and translated into actions.
Decision Making
Eisenhower Matrix
Paper illustration of two user profile cards with a goal, behavior evidence, and an open research question.
UX Research
Personas
Empathy Mapping
UX Research
Empathy Mapping
A paper-based illustration representing Kano Model with its core stages and visible working result.
Product Discovery
Kano Model
Purposedifferent
It separates true priorities from noise so it becomes clear what should be done now, scheduled, delegated, or dropped.When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions.When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.When features need to be distinguished by their effect on satisfaction, it makes expectations and surprises comparable. It separates basic needs, performance contribution, and delight.
Complexitydifferent
LowMediumLowMedium
Timedifferent
15-30 min1-3 Tage30–60 min1-2 Tage
Participantsdifferent
1-6Internes Team4-810-50
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
Eisenhower Matrix, Action List, Delegation NotesPersona Profiles, Needs Summary, Scenario NotesEmpathy Map, Assumptions List, Research GapsKano Matrix, Feature Classes, Priority Themes
Tagsno overlap
PrioritizationFocusTasks
ResearchCustomerSynthesis
SynthesisQualitativeWorkshop
SatisfactionPrioritizationCustomer
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