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Criterion
Paper illustration of Dual Track Agile with its method-specific working model.
Product Discovery
Dual-Track Agile
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration of two user profile cards with a goal, behavior evidence, and an open research question.
UX Research
Personas
Purposedifferent
When uncertainty and delivery run in parallel, it separates learning work from implementation while keeping both connected. It prevents unvalidated ideas from falling directly into the delivery stream.When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities.When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions.
Complexitydifferent
MediumMediumLowMedium
Timedifferent
Laufend, Wochen bis Monate30-60 min je Interview30–60 min per interview1-3 Tage
Participantsdifferent
4-105-12 Interviews1 participant per interviewInternes Team
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Discovery Backlog, Delivery Backlog, Experiment-Ergebnisse, Validierte StoriesInterview Notes, Opportunity Themes, Customer QuotesInterview Notes, Themes, Insight SummaryPersona Profiles, Needs Summary, Scenario Notes
Tagsno overlap
AgileDiscoveryDelivery
DiscoveryInterviewsOpportunityCustomer
QualitativeResearchCustomerDiscovery
ResearchCustomerSynthesis
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