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Criterion
Paper illustration of Dual Track Agile with its method-specific working model.
Product Discovery
Dual-Track Agile
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
A paper-based illustration representing Customer Journey Canvas with its core stages and visible working result.
UX Design
Customer Journey Canvas
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Purposedifferent
When uncertainty and delivery run in parallel, it separates learning work from implementation while keeping both connected. It prevents unvalidated ideas from falling directly into the delivery stream.When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear.When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.
Complexitysame
MediumMediumMediumMedium
Timedifferent
Laufend, Wochen bis Monate1-3 Wochen1-3 h2-4 h
Participantsdifferent
4-105-12 Interviews3-104-10
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshopWorkshop
Outputdifferent
Discovery Backlog, Delivery Backlog, Experiment-Ergebnisse, Validierte StoriesJob Stories, Outcome Statements, Opportunity ListCustomer Journey Canvas, Pain Points, Experience OpportunitiesJourney Map, Pain-point List, Opportunity Backlog
Tagsno overlap
AgileDiscoveryDelivery
CustomerOutcomesNeeds
JourneyCustomerService designCanvas
JourneyServiceService design
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