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Criterion
Paper illustration of Double Diamond with its method-specific working model.
Innovation
Double Diamond
Paper illustration of a SWOT matrix with four separated quadrants and marked strategic options.
Business Strategy
SWOT Analysis
Paper illustration of a six-field PESTLE grid
Business Strategy
PESTLE Analysis
Gap Analysis method illustration showing its working structure
Business Strategy
GAP Analysis
Purposedifferent
For complex problems with a fuzzy situation, the method cleanly separates search space and decision. It first creates breadth in understanding and then focus in elaboration. This brings open questions, problem definition, and solution path into a traceable movement.SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them.PESTLE Analysis makes political, economic, social, technological, legal, and environmental influences visible. The environment of an initiative is thereby read systematically instead of through isolated trends.GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing.
Complexitydifferent
MediumLowMediumMedium
Timedifferent
Wochen bis Monate30-60 min1-3 h1-3 h
Participantsdifferent
3-123-122-102-8
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Problem Statement, Solution Options, Prototypes, Deliverables per PhaseSWOT matrix, Strategic options, Action listPESTLE Map, External Risks, Strategic QuestionsGap Matrix, Action Plan, Risk Notes
Tagsno overlap
ProcessDivergenceInnovation
StrategyAnalysisMarketPositioning
StrategyMarketAnalysis
StrategyAnalysisPlanning
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