View methods side by side.
Choose up to four methods. Add them using the search and share the comparison by copying its link.
| Criterion |  Innovation Double Diamond |  UX Research Surveys |  Product Discovery Problem Interview |  Innovation Design Thinking |
|---|---|---|---|---|
Purposedifferent | For complex problems with a fuzzy situation, the method cleanly separates search space and decision. It first creates breadth in understanding and then focus in elaboration. This brings open questions, problem definition, and solution path into a traceable movement. | When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal. | When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution. | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. |
Complexitydifferent | Medium | Medium | Medium | High |
Timedifferent | Wochen bis Monate | 3-14 Tage | 30-60 min je Interview | 1 Tag bis mehrere Wochen |
Participantsdifferent | 3-12 | 50+ | 5-12 Interviews | 4-10 |
Formatdifferent | Workshop + async | Async | Workshop + async | Workshop |
Outputdifferent | Problem Statement, Solution Options, Prototypes, Deliverables per Phase | Survey Results, Charts, Segment Insights | Problem Evidence, Risk Notes, Customer Segments | Problem Statement, Prototype, Test Learnings |
Tagsno overlap | ProcessDivergenceInnovation | QuantitativeResearchValidation | DiscoveryInterviewsValidation | InnovationPrototypeResearch |