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| Criterion |  Innovation Double Diamond |  Product Discovery Smoke Test |  Product Discovery Pretotyping |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | For complex problems with a fuzzy situation, the method cleanly separates search space and decision. It first creates breadth in understanding and then focus in elaboration. This brings open questions, problem definition, and solution path into a traceable movement. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | Pretotyping clarifies whether a customer problem and solution idea create enough real demand. It separates problem, assumption, solution, and evidence, and captures the result as a pretotyping sketch, test setup, and conversion data. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Low | Low | High |
Timedifferent | Wochen bis Monate | 1-5 Tage | Stunden bis wenige Tage | 1-4 Wochen |
Participantsdifferent | 3-12 | Nutzertraffic | 1-4 | 1-6 |
Formatdifferent | Workshop + async | Async | Workshop + async | Async |
Outputdifferent | Problem Statement, Solution Options, Prototypes, Deliverables per Phase | Interest Metrics, Conversion Signal, Learning Note | Pretotyping sketch, Test setup, Conversion data, Go or no-go decision | Experiment results, Decision log, Learning summary |
Tagsno overlap | ProcessDivergenceInnovation | ValidationExperimentsDemandGrowth | ValidationDemandMVP | ExperimentsGrowthAnalyticsValidation |