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| Criterion |  Innovation Double Diamond |  Agile ROAM Board |  Growth A/B Testing |  Product Discovery Experiment Canvas |
|---|---|---|---|---|
Purposedifferent | For complex problems with a fuzzy situation, the method cleanly separates search space and decision. It first creates breadth in understanding and then focus in elaboration. This brings open questions, problem definition, and solution path into a traceable movement. | When work needs to move between different states or columns, it makes that movement and its handoffs legible. It sorts work by value, risk, and delivery ability. The result is captured as a ROAM Board and an Owner List. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric. |
Complexitydifferent | Medium | Low | High | Low |
Timedifferent | Wochen bis Monate | 20-40 min initial, dann laufend | 1-4 Wochen | 30-60 min |
Participantsdifferent | 3-12 | 3-15 | 1-6 | 1-5 |
Formatdifferent | Workshop + async | Workshop + async | Async | Workshop + async |
Outputdifferent | Problem Statement, Solution Options, Prototypes, Deliverables per Phase | ROAM Board, Owner List | Experiment results, Decision log, Learning summary | Completed Experiment Canvas, Success Metric |
Tagsno overlap | ProcessDivergenceInnovation | RiskAgileTrackingAlignment | ExperimentsGrowthAnalyticsValidation | ExperimentsValidationDiscoveryHypothesis |