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| Criterion |  Innovation Double Diamond |  Agile ROAM Board |  Growth A/B Testing |  Innovation Design Sprint |
|---|---|---|---|---|
Purposedifferent | For complex problems with a fuzzy situation, the method cleanly separates search space and decision. It first creates breadth in understanding and then focus in elaboration. This brings open questions, problem definition, and solution path into a traceable movement. | When work needs to move between different states or columns, it makes that movement and its handoffs legible. It sorts work by value, risk, and delivery ability. The result is captured as a ROAM Board and an Owner List. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When the product question is unclear and time pressure is high, the method takes a team from an open idea to a testable solution. It connects problem understanding, decision, and learning in one compact format, lowering the risk of spending a lot of energy on a mere guess. |
Complexitydifferent | Medium | Low | High | High |
Timedifferent | Wochen bis Monate | 20-40 min initial, dann laufend | 1-4 Wochen | 4-5 Tage |
Participantsdifferent | 3-12 | 3-15 | 1-6 | 5-8 |
Formatdifferent | Workshop + async | Workshop + async | Async | Workshop |
Outputdifferent | Problem Statement, Solution Options, Prototypes, Deliverables per Phase | ROAM Board, Owner List | Experiment results, Decision log, Learning summary | Prototype, Test Findings, Decision Rationale |
Tagsno overlap | ProcessDivergenceInnovation | RiskAgileTrackingAlignment | ExperimentsGrowthAnalyticsValidation | Design sprintPrototypeValidationInnovation |