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| Criterion |  Innovation Double Diamond |  Decision Making Risk Matrix |  Growth A/B Testing |  Product Discovery Smoke Test |
|---|---|---|---|---|
Purposedifferent | For complex problems with a fuzzy situation, the method cleanly separates search space and decision. It first creates breadth in understanding and then focus in elaboration. This brings open questions, problem definition, and solution path into a traceable movement. | When a project faces many possible disruptions, it quickly becomes unclear which risks deserve attention first. It separates options, evaluation criteria, and open risks. The result is captured as a Risk Matrix and a Top Risk List. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. |
Complexitydifferent | Medium | Low | High | Low |
Timedifferent | Wochen bis Monate | 30-60 min | 1-4 Wochen | 1-5 Tage |
Participantsdifferent | 3-12 | 3-10 | 1-6 | Nutzertraffic |
Formatdifferent | Workshop + async | Workshop + async | Async | Async |
Outputdifferent | Problem Statement, Solution Options, Prototypes, Deliverables per Phase | Risk Matrix, Top Risk List | Experiment results, Decision log, Learning summary | Interest Metrics, Conversion Signal, Learning Note |
Tagsno overlap | ProcessDivergenceInnovation | RiskDecisionPrioritizationAssessment | ExperimentsGrowthAnalyticsValidation | ValidationExperimentsDemandGrowth |