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| Criterion |  Innovation Double Diamond |  Decision Making RAPID |  Product Discovery Smoke Test |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | For complex problems with a fuzzy situation, the method cleanly separates search space and decision. It first creates breadth in understanding and then focus in elaboration. This brings open questions, problem definition, and solution path into a traceable movement. | In complex management decisions, clarity is often missing about who recommends, who agrees, and who makes the decision. RAPID creates this assignment and stabilizes decisions across several levels. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Medium | Low | High |
Timedifferent | Wochen bis Monate | 45-90 min | 1-5 Tage | 1-4 Wochen |
Participantsdifferent | 3-12 | 3-12 | Nutzertraffic | 1-6 |
Formatdifferent | Workshop + async | Workshop + async | Async | Async |
Outputdifferent | Problem Statement, Solution Options, Prototypes, Deliverables per Phase | RAPID Role Map, Recommendation, Decision Log | Interest Metrics, Conversion Signal, Learning Note | Experiment results, Decision log, Learning summary |
Tagsno overlap | ProcessDivergenceInnovation | DecisionRolesGovernance | ValidationExperimentsDemandGrowth | ExperimentsGrowthAnalyticsValidation |