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| Criterion |  Innovation Double Diamond |  Delivery RAID Log |  Product Discovery Smoke Test |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | For complex problems with a fuzzy situation, the method cleanly separates search space and decision. It first creates breadth in understanding and then focus in elaboration. This brings open questions, problem definition, and solution path into a traceable movement. | Helps clarify scope, sequence, and delivery flow in concrete terms. It makes work, boundaries, and order steerable. The result is captured as a RAID Log and a source for status reporting. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Low | Low | High |
Timedifferent | Wochen bis Monate | 30 min Setup, dann laufend | 1-5 Tage | 1-4 Wochen |
Participantsdifferent | 3-12 | 1-3 maintaining, briefing for everyone | Nutzertraffic | 1-6 |
Formatdifferent | Workshop + async | Async | Async | Async |
Outputdifferent | Problem Statement, Solution Options, Prototypes, Deliverables per Phase | RAID Log, Status Report Source | Interest Metrics, Conversion Signal, Learning Note | Experiment results, Decision log, Learning summary |
Tagsno overlap | ProcessDivergenceInnovation | RiskTrackingStakeholdersGovernance | ValidationExperimentsDemandGrowth | ExperimentsGrowthAnalyticsValidation |