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| Criterion |  Innovation Double Diamond |  Product Strategy Lean Canvas |  Growth A/B Testing |  Innovation Lean Startup |
|---|---|---|---|---|
Purposedifferent | For complex problems with a fuzzy situation, the method cleanly separates search space and decision. It first creates breadth in understanding and then focus in elaboration. This brings open questions, problem definition, and solution path into a traceable movement. | When an early product bet still has too many open points, it brings target group, problem, and assumptions into a single view. It condenses the idea so core risks become nameable. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | For uncertain business assumptions, the method forces the idea into contact with real market reactions early. It separates wishful picture, assumption, and observable behavior, so that learning becomes faster than planning. This translates uncertainty into measurable insight. |
Complexitydifferent | Medium | Medium | High | Medium |
Timedifferent | Wochen bis Monate | 45-90 min | 1-4 Wochen | Wochen bis Monate je Lernzyklus |
Participantsdifferent | 3-12 | 1-6 | 1-6 | 2-8 |
Formatdifferent | Workshop + async | Workshop + async | Async | Workshop + async |
Outputdifferent | Problem Statement, Solution Options, Prototypes, Deliverables per Phase | Lean Canvas, Core Assumptions, Experiment Backlog | Experiment results, Decision log, Learning summary | Hypothesis list, MVPs, Learning reports, Pivot or persevere decision |
Tagsno overlap | ProcessDivergenceInnovation | StartupLeanAssumptionsBusiness model | ExperimentsGrowthAnalyticsValidation | LeanStartupValidationMVP |