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| Criterion |  Innovation Double Diamond |  Business Strategy GAP Analysis |  Business Strategy Three Horizons |  Product Strategy Impact Mapping |
|---|---|---|---|---|
Purposedifferent | For complex problems with a fuzzy situation, the method cleanly separates search space and decision. It first creates breadth in understanding and then focus in elaboration. This brings open questions, problem definition, and solution path into a traceable movement. | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | Three Horizons helps clarify strategic options across different timeframes. It compares strengths, risks, market logic, and investment choices, and captures the result as a horizon map, portfolio view, and initiatives per horizon. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. |
Complexitysame | Medium | Medium | Medium | Medium |
Timedifferent | Wochen bis Monate | 1-3 h | Halbtags-Workshop, dann iterativ | 45-90 min |
Participantsdifferent | 3-12 | 2-8 | 3-12 | 3-8 |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Workshop |
Outputdifferent | Problem Statement, Solution Options, Prototypes, Deliverables per Phase | Gap Matrix, Action Plan, Risk Notes | Horizon map, Portfolio view, Initiatives per horizon, Resource plan | Impact Map, Outcome Hypotheses, Delivery Options |
Tagsno overlap | ProcessDivergenceInnovation | StrategyAnalysisPlanning | StrategyInnovationPortfolioForesight | OutcomesStrategyBehaviorPlanning |