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Criterion
Paper illustration of Double Diamond with its method-specific working model.
Innovation
Double Diamond
Paper illustration of Five-Minute VC Check with its method-specific working model.
Business Strategy
5-Minuten VC-Check
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas
Purposedifferent
For complex problems with a fuzzy situation, the method cleanly separates search space and decision. It first creates breadth in understanding and then focus in elaboration. This brings open questions, problem definition, and solution path into a traceable movement.The 5-Minute VC Check clarifies opportunities and strategic options at the earliest idea stage. It compares problem quality, customer willingness to pay, alternatives, differentiation, and market potential, and captures the result as a VC-check note, go/sharpen/park decision, and risk list.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric.
Complexitydifferent
MediumLowHighLow
Timedifferent
Wochen bis Monate5-15 min1-4 Wochen30-60 min
Participantsdifferent
3-121-51-61-5
Formatdifferent
Workshop + asyncWorkshop + asyncAsyncWorkshop + async
Outputdifferent
Problem Statement, Solution Options, Prototypes, Deliverables per PhaseVC-check note, Go/sharpen/park decision, Risk and assumption list, Next validation stepExperiment results, Decision log, Learning summaryCompleted Experiment Canvas, Success Metric
Tagsno overlap
ProcessDivergenceInnovation
StartupValidationCompetition
ExperimentsGrowthAnalyticsValidation
ExperimentsValidationDiscoveryHypothesis
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