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| Criterion | ![]() Innovation Double Diamond | ![]() UX Research First-click Testing | ![]() Product Discovery Problem Interview | ![]() Product Discovery Concierge MVP |
|---|---|---|---|---|
Purposedifferent | For complex problems with a fuzzy situation, the method cleanly separates search space and decision. It first creates breadth in understanding and then focus in elaboration. This brings open questions, problem definition, and solution path into a traceable movement. | When users immediately turn the wrong way on a screen or wireframe, first click testing checks initial orientation at high speed. The first click shows early whether expectation, labeling, and wayfinding fit together. | When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution. | When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution. |
Complexitydifferent | Medium | Low | Medium | Medium |
Timedifferent | Wochen bis Monate | 1-2 Tage | 30-60 min je Interview | 1-4 Wochen |
Participantsdifferent | 3-12 | 10-30 | 5-12 Interviews | 3-10 Kunden |
Formatdifferent | Workshop + async | Async | Workshop + async | Workshop + async |
Outputdifferent | Problem Statement, Solution Options, Prototypes, Deliverables per Phase | Click Heatmap, Success Rate, Design Recommendations | Problem Evidence, Risk Notes, Customer Segments | Concierge Learnings, Service Blueprint, MVP Risks |
Tagsno overlap | ProcessDivergenceInnovation | UXNavigationFindabilityValidation | DiscoveryInterviewsValidation | MVPValidationServiceDiscovery |



