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| Criterion |  Innovation Double Diamond |  Innovation Design Thinking |  Product Strategy Impact Mapping |  Business Strategy Business Model Canvas |
|---|---|---|---|---|
Purposedifferent | For complex problems with a fuzzy situation, the method cleanly separates search space and decision. It first creates breadth in understanding and then focus in elaboration. This brings open questions, problem definition, and solution path into a traceable movement. | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | The Business Model Canvas condenses a business model to its key building blocks and assumptions. It makes variants quickly comparable and reveals gaps before validation or implementation begins. |
Complexitydifferent | Medium | High | Medium | Medium |
Timedifferent | Wochen bis Monate | 1 Tag bis mehrere Wochen | 45-90 min | 1-2 h |
Participantsdifferent | 3-12 | 4-10 | 3-8 | 2-8 |
Formatdifferent | Workshop + async | Workshop | Workshop | Workshop + async |
Outputdifferent | Problem Statement, Solution Options, Prototypes, Deliverables per Phase | Problem Statement, Prototype, Test Learnings | Impact Map, Outcome Hypotheses, Delivery Options | Business Model Canvas, Assumption List, Business Hypotheses |
Tagsno overlap | ProcessDivergenceInnovation | InnovationPrototypeResearch | OutcomesStrategyBehaviorPlanning | Business modelStrategyValueInnovation |