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Criterion
Paper illustration of Double Diamond with its method-specific working model.
Innovation
Double Diamond
Paper illustration of a Strategy Canvas with several value curves
Business Strategy
Blue Ocean Strategy Canvas
Paper illustration of the Value Proposition Canvas: Value Map with products and services, pain relievers and gain creators on the left; Customer Profile with jobs, pains and gains on the right.
Product Strategy
Value Proposition Canvas
Paper illustration for Alignment Mapping.
Facilitation
Alignment Mapping
Purposedifferent
For complex problems with a fuzzy situation, the method cleanly separates search space and decision. It first creates breadth in understanding and then focus in elaboration. This brings open questions, problem definition, and solution path into a traceable movement.The Blue Ocean Strategy Canvas shows how an offering is positioned relative to the market. Differentiation thereby becomes tangible in value factors instead of merely being claimed.When the value proposition and customer expectation drift apart, it makes fit and mismatch legible. It shows where offering and need don't yet come together.When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable.
Complexitysame
MediumMediumMediumMedium
Timedifferent
Wochen bis Monate2-4 h1-2 h1-2 h
Participantsdifferent
3-123-102-84-12
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncWorkshop
Outputdifferent
Problem Statement, Solution Options, Prototypes, Deliverables per PhaseStrategy Canvas, Value Curve, ERRC ActionsValue Proposition Canvas, Fit Gaps, HypothesesAlignment Map, Open Issues, Decision Questions
Tagsno overlap
ProcessDivergenceInnovation
StrategyPositioningInnovationValue
ValueNeedsStrategy
AlignmentStakeholdersStrategyFacilitation
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