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| Criterion |  Innovation Double Diamond |  Business Strategy Blue Ocean Strategy Canvas |  Business Strategy Three Horizons |  Product Strategy Value Proposition Canvas |
|---|---|---|---|---|
Purposedifferent | For complex problems with a fuzzy situation, the method cleanly separates search space and decision. It first creates breadth in understanding and then focus in elaboration. This brings open questions, problem definition, and solution path into a traceable movement. | The Blue Ocean Strategy Canvas shows how an offering is positioned relative to the market. Differentiation thereby becomes tangible in value factors instead of merely being claimed. | Three Horizons helps clarify strategic options across different timeframes. It compares strengths, risks, market logic, and investment choices, and captures the result as a horizon map, portfolio view, and initiatives per horizon. | When the value proposition and customer expectation drift apart, it makes fit and mismatch legible. It shows where offering and need don't yet come together. |
Complexitysame | Medium | Medium | Medium | Medium |
Timedifferent | Wochen bis Monate | 2-4 h | Halbtags-Workshop, dann iterativ | 1-2 h |
Participantsdifferent | 3-12 | 3-10 | 3-12 | 2-8 |
Formatdifferent | Workshop + async | Workshop | Workshop | Workshop + async |
Outputdifferent | Problem Statement, Solution Options, Prototypes, Deliverables per Phase | Strategy Canvas, Value Curve, ERRC Actions | Horizon map, Portfolio view, Initiatives per horizon, Resource plan | Value Proposition Canvas, Fit Gaps, Hypotheses |
Tagsno overlap | ProcessDivergenceInnovation | StrategyPositioningInnovationValue | StrategyInnovationPortfolioForesight | ValueNeedsStrategy |