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| Criterion |  Innovation Double Diamond |  Product Discovery Assumption Mapping |  Systems Thinking Evaporating Cloud |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | For complex problems with a fuzzy situation, the method cleanly separates search space and decision. It first creates breadth in understanding and then focus in elaboration. This brings open questions, problem definition, and solution path into a traceable movement. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. | The method makes visible why two seemingly incompatible demands arise and which assumption must be tested to resolve the conflict. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Medium | Medium | High |
Timedifferent | Wochen bis Monate | 45-60 min | 60-120 min | 1-4 Wochen |
Participantsdifferent | 3-12 | 2-8 | 2-8 | 1-6 |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Async |
Outputdifferent | Problem Statement, Solution Options, Prototypes, Deliverables per Phase | Assumption map, Test backlog, Risk ranking | Conflict Cloud, Assumption List, Breakthrough Ideas, Next Experiments | Experiment results, Decision log, Learning summary |
Tagsno overlap | ProcessDivergenceInnovation | AssumptionsRiskExperimentsValidation | Theory of ConstraintsAssumptionsSystems thinking | ExperimentsGrowthAnalyticsValidation |