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| Criterion |  Innovation Double Diamond |  Product Discovery Assumption Mapping |  Innovation Crazy 8s |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | For complex problems with a fuzzy situation, the method cleanly separates search space and decision. It first creates breadth in understanding and then focus in elaboration. This brings open questions, problem definition, and solution path into a traceable movement. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. | With only a few minutes available and a still-fuzzy solution search, the method forces a wide range of variants. It produces fast sketches before the first idea can settle in, making different directions directly comparable and open to further development. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Medium | Low | High |
Timedifferent | Wochen bis Monate | 45-60 min | 8-15 min | 1-4 Wochen |
Participantsdifferent | 3-12 | 2-8 | 1-10 | 1-6 |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Async |
Outputdifferent | Problem Statement, Solution Options, Prototypes, Deliverables per Phase | Assumption map, Test backlog, Risk ranking | Sketch Set, Idea Shortlist, Direction Options | Experiment results, Decision log, Learning summary |
Tagsno overlap | ProcessDivergenceInnovation | AssumptionsRiskExperimentsValidation | BrainstormingSketchingSpeedDivergenceDesign sprint | ExperimentsGrowthAnalyticsValidation |