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| Criterion |  Innovation Double Diamond |  Product Discovery Assumption Mapping |  Architecture Architecture Inception Canvas |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | For complex problems with a fuzzy situation, the method cleanly separates search space and decision. It first creates breadth in understanding and then focus in elaboration. This brings open questions, problem definition, and solution path into a traceable movement. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. | The Architecture Inception Canvas bundles the first architecture questions into a compact decision picture. It fits when an initiative is still in motion but still needs clear guardrails. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Medium | Low | High |
Timedifferent | Wochen bis Monate | 45-60 min | 1-2 h | 1-4 Wochen |
Participantsdifferent | 3-12 | 2-8 | 3-8 | 1-6 |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Async |
Outputdifferent | Problem Statement, Solution Options, Prototypes, Deliverables per Phase | Assumption map, Test backlog, Risk ranking | Inception Canvas, Risks, Goal List, Open Questions | Experiment results, Decision log, Learning summary |
Tagsno overlap | ProcessDivergenceInnovation | AssumptionsRiskExperimentsValidation | AlignmentArchitectureCanvas | ExperimentsGrowthAnalyticsValidation |