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| Criterion |  Innovation Double Diamond |  Growth A/B Testing |  Innovation Morphological Analysis |  Product Discovery Smoke Test |
|---|---|---|---|---|
Purposedifferent | For complex problems with a fuzzy situation, the method cleanly separates search space and decision. It first creates breadth in understanding and then focus in elaboration. This brings open questions, problem definition, and solution path into a traceable movement. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. |
Complexitydifferent | Medium | High | Medium | Low |
Timedifferent | Wochen bis Monate | 1-4 Wochen | 1-3 h | 1-5 Tage |
Participantsdifferent | 3-12 | 1-6 | 2-8 | Nutzertraffic |
Formatdifferent | Workshop + async | Async | Workshop + async | Async |
Outputdifferent | Problem Statement, Solution Options, Prototypes, Deliverables per Phase | Experiment results, Decision log, Learning summary | Morphological Box, Concept Combinations, Idea Shortlist | Interest Metrics, Conversion Signal, Learning Note |
Tagsno overlap | ProcessDivergenceInnovation | ExperimentsGrowthAnalyticsValidation | IdeationInnovationCreativity | ValidationExperimentsDemandGrowth |