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| Criterion |  Innovation Double Diamond |  Growth A/B Testing |  Product Discovery Learning Card |  Growth Growth Experiment |
|---|---|---|---|---|
Purposedifferent | For complex problems with a fuzzy situation, the method cleanly separates search space and decision. It first creates breadth in understanding and then focus in elaboration. This brings open questions, problem definition, and solution path into a traceable movement. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible. | When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment. |
Complexitydifferent | Medium | High | Low | Medium |
Timedifferent | Wochen bis Monate | 1-4 Wochen | 25-40 min | 1-2 Wochen |
Participantsdifferent | 3-12 | 1-6 | 1-5 | 1-6 |
Formatdifferent | Workshop + async | Async | Workshop + async | Workshop + async |
Outputdifferent | Problem Statement, Solution Options, Prototypes, Deliverables per Phase | Experiment results, Decision log, Learning summary | Learning Card with evidence and next action | Experiment card, Result summary, Next bet |
Tagsno overlap | ProcessDivergenceInnovation | ExperimentsGrowthAnalyticsValidation | ExperimentsValidationDiscoveryLearning | MarketingGrowthExperimentsLearning |