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| Criterion |  Innovation Double Diamond |  Growth A/B Testing |  Innovation Design Thinking |  Product Discovery Experiment Canvas |
|---|---|---|---|---|
Purposedifferent | For complex problems with a fuzzy situation, the method cleanly separates search space and decision. It first creates breadth in understanding and then focus in elaboration. This brings open questions, problem definition, and solution path into a traceable movement. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. | When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric. |
Complexitydifferent | Medium | High | High | Low |
Timedifferent | Wochen bis Monate | 1-4 Wochen | 1 Tag bis mehrere Wochen | 30-60 min |
Participantsdifferent | 3-12 | 1-6 | 4-10 | 1-5 |
Formatdifferent | Workshop + async | Async | Workshop | Workshop + async |
Outputdifferent | Problem Statement, Solution Options, Prototypes, Deliverables per Phase | Experiment results, Decision log, Learning summary | Problem Statement, Prototype, Test Learnings | Completed Experiment Canvas, Success Metric |
Tagsno overlap | ProcessDivergenceInnovation | ExperimentsGrowthAnalyticsValidation | InnovationPrototypeResearch | ExperimentsValidationDiscoveryHypothesis |