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| Criterion |  Innovation Double Diamond |  Growth A/B Testing |  Decision Making Decision Rights Mapping |  Innovation Design Sprint |
|---|---|---|---|---|
Purposedifferent | For complex problems with a fuzzy situation, the method cleanly separates search space and decision. It first creates breadth in understanding and then focus in elaboration. This brings open questions, problem definition, and solution path into a traceable movement. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | In organizations with many stakeholders, it often blurs who actually decides and who is merely consulted. It separates options, evaluation criteria, and open risks. The result is captured as a Decision Rights matrix and an agreement. | When the product question is unclear and time pressure is high, the method takes a team from an open idea to a testable solution. It connects problem understanding, decision, and learning in one compact format, lowering the risk of spending a lot of energy on a mere guess. |
Complexitydifferent | Medium | High | Medium | High |
Timedifferent | Wochen bis Monate | 1-4 Wochen | 90-180 min | 4-5 Tage |
Participantsdifferent | 3-12 | 1-6 | 4-12 | 5-8 |
Formatdifferent | Workshop + async | Async | Workshop | Workshop |
Outputdifferent | Problem Statement, Solution Options, Prototypes, Deliverables per Phase | Experiment results, Decision log, Learning summary | Decision Rights Matrix, Agreement | Prototype, Test Findings, Decision Rationale |
Tagsno overlap | ProcessDivergenceInnovation | ExperimentsGrowthAnalyticsValidation | DecisionGovernanceAlignmentResponsibility | Design sprintPrototypeValidationInnovation |