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Criterion
Paper illustration of shared options, independently placed voting dots, and a highlighted shortlist.
Facilitation
Dot Voting
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
A paper-based illustration representing Kano Model with its core stages and visible working result.
Product Discovery
Kano Model
Purposedifferent
When a workshop has produced too many options and the group needs to condense quickly, dot voting makes preferences visible in a short time. It bundles individual votes into a solid signal for the next selection.When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities.When features need to be distinguished by their effect on satisfaction, it makes expectations and surprises comparable. It separates basic needs, performance contribution, and delight.
Complexitydifferent
LowLowMediumMedium
Timedifferent
5-15 min30–60 min per interview30-60 min je Interview1-2 Tage
Participantsdifferent
3-201 participant per interview5-12 Interviews10-50
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Ranked list, Consensus signal, ShortlistInterview Notes, Themes, Insight SummaryInterview Notes, Opportunity Themes, Customer QuotesKano Matrix, Feature Classes, Priority Themes
Tagsno overlap
FacilitationVotingConsensusPrioritization
QualitativeResearchCustomerDiscovery
DiscoveryInterviewsOpportunityCustomer
SatisfactionPrioritizationCustomer
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