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| Criterion |  Operations DMAIC |  Agile ROAM Board |  Growth A/B Testing |  Product Discovery Smoke Test |
|---|---|---|---|---|
Purposedifferent | For a process problem with fluctuating performance, the method brings analysis and improvement into a disciplined sequence. It creates a framework in which numbers, causes, and control come together. | When work needs to move between different states or columns, it makes that movement and its handoffs legible. It sorts work by value, risk, and delivery ability. The result is captured as a ROAM Board and an Owner List. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. |
Complexitydifferent | High | Low | High | Low |
Timedifferent | 2-12 Wochen | 20-40 min initial, dann laufend | 1-4 Wochen | 1-5 Tage |
Participantsdifferent | 3-10 | 3-15 | 1-6 | Nutzertraffic |
Formatdifferent | Workshop + async | Workshop + async | Async | Async |
Outputdifferent | Project Charter, Measurement Plan, Cause Analysis, Control Plan | ROAM Board, Owner List | Experiment results, Decision log, Learning summary | Interest Metrics, Conversion Signal, Learning Note |
Tagsno overlap | Continuous improvementQualityProcess improvement | RiskAgileTrackingAlignment | ExperimentsGrowthAnalyticsValidation | ValidationExperimentsDemandGrowth |