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| Criterion |  Operations DMAIC |  Growth Hooked Model |  Growth Flywheel |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | For a process problem with fluctuating performance, the method brings analysis and improvement into a disciplined sequence. It creates a framework in which numbers, causes, and control come together. | The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design. | Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | High | Medium | Medium | High |
Timedifferent | 2-12 Wochen | Multiple workshops over several weeks | 60-120 min | 1-4 Wochen |
Participantsdifferent | 3-10 | 2-8 | 3-8 | 1-6 |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Async |
Outputdifferent | Project Charter, Measurement Plan, Cause Analysis, Control Plan | Hooked loop, Trigger map, Reward design, Ethics check | Flywheel Map, Friction Points, Growth Levers, Experiment Backlog | Experiment results, Decision log, Learning summary |
Tagsno overlap | Continuous improvementQualityProcess improvement | GrowthBehaviorRetention | GrowthRetentionConversion | ExperimentsGrowthAnalyticsValidation |