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Criterion
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB
Paper illustration of Value Chain Analysis with its method-specific working model.
Business Strategy
Value Chain Analysis
Paper illustration of Riskiest Assumption Test with a method-specific labelled workspace.
Product Discovery
Riskiest Assumption Test
Paper illustration of a Test Card with four fields for hypothesis, test, metric, and success threshold.
Product Discovery
Test Card
Purposedifferent
DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report.Value Chain Analysis shows where value is created, costs accrue, and differentiation becomes possible along the process. It compares strengths, risks, market logic, and courses of action. The result is captured as a value-chain map and lever list.When an idea hinges on one critical unknown, it prioritizes testing that exact piece of uncertainty first. It separates problem, assumption, solution, and evidence. The result is captured as a prioritized list of assumptions, a test plan, and a result report.The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success.
Complexitydifferent
LowHighMediumLow
Timedifferent
1-2 hHalf day1-2 Wochen pro Iteration20-35 min
Participantsdifferent
2-83-82-61-5
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncWorkshop + async
Outputdifferent
DIBB document, Belief list, Bet list, Learning reportValue Chain Map, Lever ListPrioritized Assumption List, Test Plan, Results ReportTest Card with a pre-set threshold
Tagsno overlap
StrategyDecisionAssumptionsHypothesis
StrategyBusiness modelDiagnosisAnalysis
ExperimentsValidationDiscoveryAssumptions
ExperimentsValidationDiscoveryHypothesis
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