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Criterion
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB
Paper illustration of Value Chain Analysis with its method-specific working model.
Business Strategy
Value Chain Analysis
Paper illustration of Product Vision Board with its method-specific working model.
Product Strategy
Product Vision Board
Paper illustration for Alignment Mapping.
Facilitation
Alignment Mapping
Purposedifferent
DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report.Value Chain Analysis shows where value is created, costs accrue, and differentiation becomes possible along the process. It compares strengths, risks, market logic, and courses of action. The result is captured as a value-chain map and lever list.When a product needs a shared direction, it connects target audience, benefit, and business picture in a clear vision. It makes the envisioned future legible for the team.When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable.
Complexitydifferent
LowHighLowMedium
Timedifferent
1-2 hHalf day1-2 h1-2 h
Participantsdifferent
2-83-82-84-12
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncWorkshop
Outputdifferent
DIBB document, Belief list, Bet list, Learning reportValue Chain Map, Lever ListProduct Vision Board, Vision Statement, Assumptions and Validation QuestionsAlignment Map, Open Issues, Decision Questions
Tags1 shared
StrategyDecisionAssumptionsHypothesis
StrategyBusiness modelDiagnosisAnalysis
VisionCanvasStrategyAlignment
AlignmentStakeholdersStrategyFacilitation
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