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Criterion
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Anonymous individual judgments pass through feedback loops to form a distribution.
Decision Making
Delphi Method
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Purposedifferent
DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report.When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.When knowledge is distributed and direct dominance should be avoided, groups quickly fall under the sway of their opinion leaders. The Delphi Method gathers assessments iteratively and gradually brings expert judgments closer together.Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it.
Complexitydifferent
LowLowHighLow
Timedifferent
1-2 h30–60 min per interview1-4 Wochen45-90 min
Participantsdifferent
2-81 participant per interview6-30 Experten2-8
Formatdifferent
Workshop + asyncWorkshop + asyncAsyncWorkshop + async
Outputdifferent
DIBB document, Belief list, Bet list, Learning reportInterview Notes, Themes, Insight SummaryExpert Forecast, Consensus Range, Assumption NotesAssumption List, Critical Assumptions, Learning Plan
Tagsno overlap
StrategyDecisionAssumptionsHypothesis
QualitativeResearchCustomerDiscovery
ForecastingExpertsDecisionStrategy
AssumptionsRiskDecisionDiscovery
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