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| Criterion |  Product Strategy DIBB |  Product Discovery Smoke Test |  Product Discovery Test Card |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Low | Low | Low | High |
Timedifferent | 1-2 h | 1-5 Tage | 20-35 min | 1-4 Wochen |
Participantsdifferent | 2-8 | Nutzertraffic | 1-5 | 1-6 |
Formatdifferent | Workshop + async | Async | Workshop + async | Async |
Outputdifferent | DIBB document, Belief list, Bet list, Learning report | Interest Metrics, Conversion Signal, Learning Note | Test Card with a pre-set threshold | Experiment results, Decision log, Learning summary |
Tagsno overlap | StrategyDecisionAssumptionsHypothesis | ValidationExperimentsDemandGrowth | ExperimentsValidationDiscoveryHypothesis | ExperimentsGrowthAnalyticsValidation |