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| Criterion |  Product Strategy DIBB |  Product Discovery Smoke Test |  Decision Making Assumption Surfacing |  Product Discovery Fake Door Test |
|---|---|---|---|---|
Purposedifferent | DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it. | When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small. |
Complexitydifferent | Low | Low | Low | Medium |
Timedifferent | 1-2 h | 1-5 Tage | 45-90 min | 1-5 Tage |
Participantsdifferent | 2-8 | Nutzertraffic | 2-8 | Nutzertraffic |
Formatdifferent | Workshop + async | Async | Workshop + async | Async |
Outputdifferent | DIBB document, Belief list, Bet list, Learning report | Interest Metrics, Conversion Signal, Learning Note | Assumption List, Critical Assumptions, Learning Plan | Click Data, Interest Signal, Learning Decision |
Tagsno overlap | StrategyDecisionAssumptionsHypothesis | ValidationExperimentsDemandGrowth | AssumptionsRiskDecisionDiscovery | ValidationExperimentsDemandDiscovery |