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| Criterion | ![]() Product Strategy DIBB | ![]() Product Strategy SMART Goals |
|---|---|---|
Purposedifferent | DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report. | When goals are formulated too generally, it brings measurability, direction, and timing into shape. It prevents intentions from staying without clear verification. |
Complexitysame | Low | Low |
Timedifferent | 1-2 h | 15-30 min |
Participantsdifferent | 2-8 | 1-8 |
Formatsame | Workshop + async | Workshop + async |
Outputdifferent | DIBB document, Belief list, Bet list, Learning report | SMART Goal, Measurement Note, Deadline |
Tagsno overlap | StrategyDecisionAssumptionsHypothesis | GoalsPlanningMeasurementAlignment |
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