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Criterion
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB
A paper-based illustration representing OKRs with its core stages and visible working result.
Product Strategy
OKRs
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Purposedifferent
DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report.When strategic direction needs to become measurable, it connects ambition with checkable results. It makes goals connectable to focus and review.When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it.
Complexitydifferent
LowMediumMediumLow
Timedifferent
1-2 h1-2 h Setup45-90 min45-90 min
Participantsdifferent
2-82-203-82-8
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
DIBB document, Belief list, Bet list, Learning reportOKR set, Measurement plan, Review cadenceImpact Map, Outcome Hypotheses, Delivery OptionsAssumption List, Critical Assumptions, Learning Plan
Tagsno overlap
StrategyDecisionAssumptionsHypothesis
GoalsAlignmentOutcomesMeasurement
OutcomesStrategyBehaviorPlanning
AssumptionsRiskDecisionDiscovery
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