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Criterion
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB
Paper illustration of Lean Startup with its method-specific working model.
Innovation
Lean Startup
Paper illustration of a Test Card with four fields for hypothesis, test, metric, and success threshold.
Product Discovery
Test Card
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Purposedifferent
DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report.For uncertain business assumptions, the method forces the idea into contact with real market reactions early. It separates wishful picture, assumption, and observable behavior, so that learning becomes faster than planning. This translates uncertainty into measurable insight.The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success.When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first.
Complexitydifferent
LowMediumLowMedium
Timedifferent
1-2 hWochen bis Monate je Lernzyklus20-35 min45-60 min
Participantsdifferent
2-82-81-52-8
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
DIBB document, Belief list, Bet list, Learning reportHypothesis list, MVPs, Learning reports, Pivot or persevere decisionTest Card with a pre-set thresholdAssumption map, Test backlog, Risk ranking
Tagsno overlap
StrategyDecisionAssumptionsHypothesis
LeanStartupValidationMVP
ExperimentsValidationDiscoveryHypothesis
AssumptionsRiskExperimentsValidation
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