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| Criterion |  Product Strategy DIBB |  UX Research Customer Journey Mapping |  Business Strategy Business Model Stress Test |  Product Discovery Assumption Mapping |
|---|---|---|---|---|
Purposedifferent | DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report. | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | A Business Model Stress Test checks how well a business model holds up under pressure and headwinds. It compares strengths, risks, market logic, and courses of action. The result is captured as a stress-test report and action plan per scenario. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. |
Complexitydifferent | Low | Medium | High | Medium |
Timedifferent | 1-2 h | 2-4 h | Half day | 45-60 min |
Participantsdifferent | 2-8 | 4-10 | 3-8 | 2-8 |
Formatdifferent | Workshop + async | Workshop | Workshop | Workshop + async |
Outputdifferent | DIBB document, Belief list, Bet list, Learning report | Journey Map, Pain-point List, Opportunity Backlog | Stress Test Report, Action Plan per Scenario | Assumption map, Test backlog, Risk ranking |
Tagsno overlap | StrategyDecisionAssumptionsHypothesis | JourneyServiceService design | StrategyBusiness modelRiskDiagnosis | AssumptionsRiskExperimentsValidation |