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Criterion
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB
Growth Experiment workspace showing the question, observations, and next decision.
Growth
Growth Experiment
Paper illustration of the Force Field Analysis working structure.
Decision Making
Force Field Analysis
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Purposedifferent
DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report.When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment.In change initiatives, supporting and restraining forces sit at the table at the same time. Force Field Analysis makes these tensions explicit and shows where change can be pushed forward by strengthening or relieving.When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first.
Complexitydifferent
LowMediumLowMedium
Timedifferent
1-2 h1-2 Wochen45-90 min45-60 min
Participantsdifferent
2-81-63-122-8
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
DIBB document, Belief list, Bet list, Learning reportExperiment card, Result summary, Next betForce Field Map, Change Levers, Risk NotesAssumption map, Test backlog, Risk ranking
Tagsno overlap
StrategyDecisionAssumptionsHypothesis
MarketingGrowthExperimentsLearning
ChangeDecisionStrategy
AssumptionsRiskExperimentsValidation
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